Articles

Learn more about sustainability, the future of business, and much more!

by Rudi Plettinx & Michael Jenkins

We would argue that to date, and due to COVID-19, sustainability as ‘the new way of doing business’ has been side-lined and largely ignored. The clock is ticking, and short-term business thinking still prevails. “We won’t have a society if we destroy the environment” noted Margaret Mead (1901-1978), American anthropologist Instead of innovating, we are hell-bent on pursuing old business models, turning to layoffs and cost savings to ensure the survival of the business. There is nothing wrong with that, but by doing so we have lost the perspective of the bigger picture. Our proposition – “Sustainability = Purpose+Profits+Innovation” – will require.

In partnership with FutureWorkForum

Life in general has changed dramatically over the last two years. We have had to adjust to severe limitations to our mobility and learn to live with turmoil, disruption, pain, and loss of life. On top of the ravages of the pandemic, we now have the war in Ukraine causing a humanitarian disaster and economic side effects. It is hardly surprising that working life has been disrupted as never before in peacetime.

It is now evidently clear that we need a fundamental rethink of the role work takes in.